Design is personal: Why I care about every brand I work with
For me, design has never been just a job.
It’s not just about making things look good (although, yes I do love beautiful design). It’s about connection. Meaning. Trust. It’s about helping someone take their idea - the thing they’ve poured time, energy, money, and heart into and giving it a visual identity that feels just right.
That’s why design is personal to me. Because what I’m designing isn’t just packaging or a logo or a colour palette. I’m helping shape someone’s brand story. I’m translating something intangible - your mission, your vibe and your values into something the world can see, understand and remember.
Every brand I work with means something
I’ve worked with all kinds of business startups, solo founders, established brands, passionate side-hustlers. Every single one is different. And that’s exactly why I care.
When you hire me, I’m not just ticking boxes or pushing pixels. I’m listening. I’m learning what matters to you so I can create something that reflects your values and helps you show up in the way you want to be seen.
I’m in it with you
Designing a brand, especially from scratch - is a vulnerable process. There’s a lot of trust involved. That’s why I always approach my work with care, curiosity and collaboration. It’s not just about me bringing a vision to life, it’s about us building something together.
The connection, that creative energy between people, it’s honestly one of my favourite parts of the job!
This isn’t “just business” to me
If I take on your project, it’s because I believe in what you’re doing. I believe it deserves to be seen, felt, and remembered. I want your branding to feel like you, not just trendy, not just good-looking, but real, intentional, and full of life.
That’s why I care. Because when your brand feels right, everything else clicks into place. You show up with more confidence. You connect with the right people. You grow.
And knowing I helped make that happen? That’s what makes my work meaningful.
Need someone who’s all in on your vision?
Let’s build something thoughtful, beautiful, and very you.
Get in touch to find out more.
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